Web Management

Web management requires a broad range of skills. You must have an in-depth understanding of key word advertising, web analytics and reporting, web server maintainance, and lead generation. An online architect should possess all of these skills and know how each of them works together to build a successfull corporate web site.

  • Analyzed and improved search engine rankings for IONA Technologies and Ascential Software
  • Managed and directed Google and Yahoo key word advertising campaigns at IONA Technologies, Aspen Technology, IBM, and Ascential Software
  • Initiated customer prospecting activities to analyze customer behavior using web analytics software (WebSideStory, WebTrends, and Google Analytics), surveys, and user testing while at IONA Technologies, Aspen Technology, Ascential Software, and BEA Systems
  • Managed vendor relationships, web usage and trends, and formed online content partnerships to promote IONA Technologies’, Aspen Technology's and Ascential Software's web sites
  • Led team in developing enhancements to BEA's corporate web site, including comment-on-a-page, email-a-friend, printer friendly pages, navigation, and template design, fully documenting the coding and maintenance procedures
  • Managed corporate email campaigns and newsletters in the US, Europe, and Asia for Aspen Technology, IBM, and Ascential Software
Ascential Software Home Page