Leadership

The web is constantly changing. A leader is needed to embrace these changes and develop the strategy and tactics necessary to evolve a company's online marketing goals to take advantage of these changes.

Managed and directed Web Team on the redesign of IONA.com; integrating a new web content management system, site architecture, and SEO strategy
Directed the redesign of open.iona.com, managing outside agencies to complete site development and design changes focused on delivering a community environment to grow IONA’s open source business
Led bi-weekly Web Steering Committee meetings to discuss the latest trends, strategies, and tactics for IONA’s complete web presence with senior management
Directed Ascential Software’s global web strategy for content, usability, analytics, and online advertising to support marketing’s lead generation goals
Initiated and led Aspen Technology’s corporate web site redesign project which improved the user experience, updated corporate messaging, and provided a foundation for future lead generation enhancements
Directed web content development for product launches at IONA Technologies, Aspen Technology, Ascential Software, and BEA Systems
Led Ascential Software's web site redesign project, implementing new branding, color palette, template designs, and a customized content management system
Acted as project leader for Internet Marketing team working with IT for initial launch of BEA’s revised education site