Web Management

Web management requires a broad range of skills as well as reliable project management tools. You must have an in-depth understanding of key word advertising, web analytics and reporting, web server maintainance, and lead generation. An online architect (and a web programmer) should possess all of these skills and know how each of them works together to build a successfull corporate web site.

  • Managed and directed Google and Yahoo key word advertising campaigns at Aspen Technology, IBM, and Ascential Software
  • Initiated customer prospecting activities to analyze customer behavior using web analytics software (WebSideStory, WebTrends, and Google Analytics), surveys, and user testing
  • Managed vendor relationships, web usage and trends, and formed online content partnerships to promote Aspen Technology's and Ascential Software's web sites
  • Led team in developing enhancements to BEA's corporate web site, including comment-on-a-page, email-a-friend, printer friendly pages, navigation, and template design, fully documenting the coding and maintenance procedures
  • Managed corporate email campaigns and newsletters in the US, Europe, and Asia for Aspen Technology, IBM, and Ascential Software
  • Analyzed and improved search engine rankings for Ascential Software
  • SEO Brighton - SEO Bozboz is a full service digital agency based in the centre of Brighton, UK. We offer a variety of SEO, web design and development services.
  • SEO Brighton - Digital marketing agency based in Brighton and providing SEO Brighton services along with payperclick, social media advertising and more.