Embrace the Collaborative Web
- Discover how RSS can build customer trust and respect and improve web traffic
- Engage people in your marketing conversation through blogs, wikis, and podcasts
- Improve web site usability by using web standards, AJAX, and tagging
- Measure the effectiveness of your campaigns and drive potential leads to your web site
- Turn strangers into friends and friends into long-term customers
Corporate communication use to revolve around pushing marketing messages out to large groups of people hoping that the message would be heard and that it would lead to higher sales.
Today, it has become much easier to ignore these non-targeted mass communications, leading to smaller returns on these old marketing and advertising methods. More and more companies that have been following this trend are embracing the collaborative web where people can just as easily communicate with you as you can with them. This has enormous benefits when word of mouth can spread instantly and where your greatest sales tools are your most loyal customers.
As an online architect, I assess how people interact with your web site, how they respond to your online marketing campaigns, and measure the effectiveness of these campaigns. I use this knowledge to remove the barriers that make it difficult for a company to communicate effectively with people and use blogs, wikis, and other "social" applications to build communities around your company's products and services.
If you are interested in hiring an Internet Marketing Manager to create a collaborative corporate web site or integrate "social" applications such as blogs and wikis into your existing architecture, please contact me at 978.234.7071 or cwills@focusedwebdesign.com to discuss your opening.
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Recent Reading
The Fountainhead
Small is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas
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